About Me

Principal UX Consultant

Currently working with Bythen.ai, a web3 startup utilizing NFT and AI technology to help user gain more value from their NFTs. My role as the principal UX consultant is to help them build their flagship product and take them from 0 to 1.

Head of UXR & Product Design

I was one of the first employees of Diary Bunda, a startup designed to support first-time mothers across Indonesia throughout their pregnancy journey, and as such I wear many hats. My principal role was to manage and oversee all product and end-user related research, strategy and design.

This includes collaborating with stakeholders to define the product roadmap and prioritize features based on user feedback and business goals. I also worked closely with the development team to ensure that the product was delivered on time, while also meeting the highest standards of quality and usability.

Head of Customer Experience

I was responsible for facilitating ownership of customer experience excellence throughout the company and across our clients’ business (most of which was very early stage startups). My main role was to help our clients flesh out their product idea, learn more about their market and target users, and set up a user-centered design process with their team in a way that enables them to deliver on their value proposition and retain more engaged customers.

XD Lead

I was tasked by Sapient to lead a cross-disciplinary team exclusively assigned to one of their biggest Indonesian client, Telkomsel. Our job is to help Telkomsel develop product strategy for custom solutions in order to build customer loyalty and engagement while generating revenue, new acquisitions and improving retention through digital transformation. My responsibilities include but not limited to;

UX Consulting

Working independently, I got the opportunity to work with a broader category of companies all looking to better their customer experience through online channels. I’ve also embraced the ability to work on projects with a more focused scope such as; Research & Testing projects, Interaction Design projects, UX Strategy projects, etc. It’s given me the experience of account handling and project management as most of the projects I’ve taken on has required me to put together a cross-disciplinary team of freelancers to deliver the final product.

UX Lead

I started my career as a UX designer with XM Gravity. Along the way and through multiple acquisition (now Mirum), I was promoted to UX Lead. With the name change comes a new concentrated effort from the business to move UX to the forefront of our service offerings. This means beefing up the UX team and positioning UX as the primary driver and owner of our strategy and design output. My responsibility as UX Lead includes but not limited to: