Hi, my name is Joan.
I do product design & research based in Jakarta.
I specialize in consumer products that distill complex insights into simple and highly intuitive user experiences.
Research & Immersion
The big question that I try to answer here is how do we align user needs and goals with the core value delivered through the product. Comprehensive user research is only one part of equation, the other part of that is immersive understanding of how the product works as a business and its competitive landscape.
Design & Iteration
This stage is about translating a product’s core values into features that users will be directly interacting with. I am a big proponent of the agile design method and apply it to all of my projects. This means rapid prototyping, MVP builds, getting as many user feedback as early as possible and focusing on iterative, incremental improvements.
Growth Facilitation
For more established projects, a big part of my work is to analyze the entire user lifecycle and focus on product growth strategy such as data-driven customer segmentation (behavioural, demographics) and growth experiments in order to increase retention and improve the product's user lifetime value.
A lil bit more about me
I've been working in the digital product industry for almost a decade.
I spent most of my career designing products across digital channels, building user experiences from the ground up. From small startups to multinational brands, I’ve helped companies realign their product values and reconnect with their customers through insightful research and design.
In my spare time, I like reading books and having deep thoughtful conversations. Just kidding. Mostly, I hang out with my dog, binge-watch true crime dramas and google things that will definitely be used against me in a court of law.
